RaspberryPlum: Our Background

20 Aug , 2015  

RaspberryPlum is a luxury London-based designer children’s fashion brand, with a passion for design and meticulous attention to detail.

Founded by Aleksandra Stasic, a graduate from the prestigious Royal College of Art in London, we proudly launched our first ever children’s wear collection at Pitti Bambino in 2014, and we were delighted when the unique collection was picked up on and featured in international publications like Vogue Bambini, Milk Magazine and The Guardian to name a few. The collection also picked up a Rising Star Award at Bubble London.

Our founder Aleksandra worked for many high profile fashion brands before setting up RaspberryPlum, including ASOS, Zara, Next and New Look, but after experiencing the world of mass manufactured fashion, she made the decision that she wanted to set up her own brand which would embrace a completely different set of values than mass manufacture. She also wanted to produce clothing for children that was more than simply ‘cute’ – she wanted it to represent her beliefs and values.

Made in Europe

As a result of Aleksandra’s determination, RaspberryPlum can now say that our brand is proud to source and manufacture its entire collection in Europe with the help of small manufacturers, who are treated well, paid fairly and respected for their part in the process.

The entire fashion collection is made in Serbia, where the apparel industry has suffered a great deal as a result of the political turmoil that has taken place over the past two decades. Serbia once had a thriving apparel industry and Aleksandra really wanted to help revive it at the same time a creating a gorgeous children’s  fashion range that children would love wearing. To put even more back into the community, as a company we have also been working with a non-profit organisation in Serbia, passing on our knowledge and organising craft sessions in hospitals and other places.

Our collections feature high quality organic or sustainable fabrics, many of which have been specially manufactured in Portugal to give RaspberryPlum clothes a unique look that won’t be replicated anywhere else.

Low Environmental Impact

We also care deeply about the environment and make every effort to avoid using excessive packaging, using recycled materials to create the packaging that is used. Having all the products manufactured in Europe also helps to reduce the company’s carbon footprint.

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